Ideo Arte – Pablo Diaz Carballo

The House of the Mind and the Expanded Concept of Art.

IDEO ARTE – (IDEA ART)

“This is not a Pipe” René Magritte

Magritte: Surrealism – Jackson Pollock: Expressionism – Cognitive Neurophysiology’s – The House of the Mind.

“This was not a school”

Pablo Díaz-Carballo’s paintings formed the basis of Ideo Arte, which functioned as a Conceptual Art laboratory focused on the question “What is art?”. Legally, Ideo Arte was a non-profit organization dedicated to working with the Expanded Concept of Art and redefining established artistic and cultural boundaries through innovative educational programs.

01 HIST ENG OPTICompres

Download CATALOG – PDF

Pablo Diaz Carballo – From Painting to the Expanded Concept of Art.

Paradigm Shifts in the House of the Mind in Relation to the Question:

What is Art?

How does art influence the brain?

• Stimulates Creativity & Innovation – Art engages the brain in unique ways, encouraging creative thinking and problem-solving skills that can be applied in everyday life.

• Triggers Positive Emotions – Colors and compositions in artwork can influence mood, reducing stress and enhancing overall well-being through visual harmony.

• Boosts Cognitive Function – Viewing and interacting with art activates multiple brain areas, improving memory, focus, critical and divergent thinking.

• The Science of Color & Emotion – Colors operate at different frequencies, stimulating biochemical processes in the brain that release endorphins, creating a sense of happiness and relaxation.

• Enhances Neuroplasticity – Exposure to diverse artistic styles and visual experiences strengthens neural connections, supporting learning and adaptability.

• Encourages Mindfulness & Reflection – Engaging with art allows for deeper introspection, fostering emotional intelligence and personal growth.

• Strengthens Social & Cultural Awareness – Art connects people across different backgrounds, promoting empathy and understanding through shared visual experiences.

• A Therapeutic Experience – Many studies show that art can serve as a form of therapy, helping to reduce anxiety, improve mental health, and provide a sense of balance in daily life.

LA BUENA GRIPE, 1999 – 2000 / IDEO ARTE, 2000 – 2016

In 1999, Pablo Díaz and Arelis Díaz established their Conceptual Art Laboratory in Mérida, based on the Expanded Concept of Art, and founded “La Buena Gripe.” In 2001, after moving to Caracas, it evolved into IDEO ARTE, originating from his painting as a conceptual artwork, described as “a cultural antivirus to treat individuals with cultural disorders.” This approach became necessary as the country was undergoing an attack through cultural Marxism.

Later, in Caracas, they formally created IDEO ARTE, meaning “Thought and Creation.” In 2014, after being forced into exile, they continued their work through IDEO ARTE Foundation, officially registered in a province of the Netherlands. Through this initiative, they developed projects in Willemstad, a Dutch Caribbean province.

Pablo Díaz-Carballo developed a Conceptual Art project by applying the Expanded Concept of Art to shape the minds of students. This initiative operated for fifteen years within the school education system, leading to a temporary intervention and modification of the official Basic Education curriculum.

Expanded Concept of Art

Programs, Operations, and Results